Commercial Pricing, Senior Manager
Airalo
United Kingdom
Responsibilities include but are not limited to:
Pricing Strategy & Architecture
Define and evolve Airalo’s global pricing strategy & architecture (market tiers, corridors, product positioning, bundles)
Align and define pricing corridors along our brand values
Translate strategy into clear, repeatable pricing rules and logic
Design pricing across B2C and B2B/B2B2C channels, accounting for different margin structures and use cases
Audit the current pricing logic end-to-end and identify opportunities
Build a framework for customized products, micro regional corridors, resulting in new revenue generation
Pricing Engine & Data Infrastructure
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Partner with Data to build a centralized pricing data layer (“pricing space”) combining:
Cost & margin data (CDRs, network costs) based upon usage and breakage patterns, user behaviour and regional, seasonal characteristics
Sales & conversion performance
Competitor pricing (automated scraping)
Demand signals
Revenue assurance
Define requirements for a pricing simulation and recommendation engine
Move from static pricing to semi-automated / AI-assisted pricing decisions
Collaborate with data to co-define roadmap for future capabilities (AI, automation, personalization, app based charging)
Decision Framework & Trade-offs
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Build a formal pricing decision framework balancing:
Growth vs margin
Competitive positioning vs profitability
Short-term vs LTV optimization
B2C vs B2B/B2B2C
Retention vs new accounts
Standardize how pricing decisions are made across markets and teams
Experimentation & Optimization
Own the pricing experimentation roadmap
Design and run structured A/B tests (price, bundles, discounts, thresholds)
Build a continuous optimization loop, not one-off changes
Governance and cross functional alignment
Establish clear pricing governance and decision rights
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Act as the central point across:
Networks (cost inputs)
Growth (demand + campaigns)
Product (packages & UX)
Finance (margin targets)
Ensure pricing consistency across channels and regions
Must Haves
7+ years of experience in B2C and B2B/B2B2C pricing, ideally within Telco, mobile services, or connectivity products, with exposure to bundle-based / package pricing models
Experience in high-scale, data-rich environments with structured, comparable product pricing (e.g. Telco, mobile services, prepaid or bundle-based consumer products)
Proven track record of driving measurable commercial impact (not just analysis)
Proven ability to build pricing frameworks and manage complex pricing structures
Hands-on experience leveraging, Data warehouses and BI tools
Strong intuition for, building data models for pricing and translating insights into decisions
Exposure to AI/ML-driven pricing or recommendation systems is a strong plus
Strong understanding of unit economics, price elasticity, and demand signals
Strong ability to influence senior stakeholders across growth, product, finance and networks
Proven track of working with brand values and reputation