Responsibilities:

Marketing Campaign Execution

• Assist in planning and executing marketing campaigns across APP, website, and social media platforms (Instagram, TikTok, Kakao, etc.) for the Korean market
• Support campaign setup, including product selection, landing page coordination, and visual alignment
• Coordinate with design, merchandising, and operations teams to ensure timely and high-quality campaign launches
• Monitor campaign performance and assist in preparing post-campaign analysis reports

Digital Operations & E-commerce Support

• Support daily operations of APP and website, including product uploads, content updates, and homepage/banner refreshes
• Assist in optimizing product exposure through categorization, ranking, and merchandising placements
• Ensure accuracy and consistency of localized content for the Korean market (language, pricing, visuals, and cultural relevance)
• Support promotional activities, including campaign setup, discount configuration, and on-site execution

Content & Localization

• Assist in developing localized marketing content aligned with Korean consumer preferences and fashion trends
• Support product storytelling, styling direction, and campaign themes tailored to the Korean audience
• Collaborate with cross-functional teams to ensure brand tone and visual consistency across all digital touchpoints

Market Research & Insights

• Conduct research on Korean fashion trends, consumer behavior, and the digital marketing landscape
• Monitor competitor strategies, campaigns, and product positioning in the Korean market
• Track social media trends and K-fashion influencers to generate actionable insights

Data Tracking & Analysis

• Track key performance metrics such as traffic, conversion rate, and user engagement
• Assist in preparing weekly/monthly reports and identifying areas for optimization
• Support basic data analysis to improve campaign effectiveness and user experience

Qualifications

• Currently pursuing or recently graduated with a degree in Marketing, Business, Fashion, E-commerce, or a related field
• Strong interest in digital marketing, e-commerce operations, and the fashion industry · Familiarity with social media platforms and digital marketing concepts
• Basic proficiency in Excel and PowerPoint
• Detail-oriented with strong organizational and execution skills
• Proactive, responsible, and able to work in a fast-paced environment
• Good communication skills in English & Korean