Creative Director

Baobab Studios
Baobab Studios

Design

Los Angeles, CA, USA

Posted on Sep 2, 2026

About Cider

Beloved by young trendsetters and celebrities worldwide, Cider is one of the fastest-growing Gen-Z fashion brands. Founded in 2020 and rooted in Los Angeles, we proudly serve customers in over 130 countries with a diverse range of styles from XXS to 4XL. Powered by a global team spanning 14+ countries and our vibrant #cidergang community, our Pick A Mood collections transform everyday moods into captivating style statements — engaging the next generation and redefining fast-fashion through technology, trend-driven design, and zero-inventory thinking.

What You'll Do

1. Define and evolve the Cider brand's visual identity, tone, and storytelling across global channels — retail, e-commerce, social, campaign, and content.

2. Lead, mentor, and grow a multidisciplinary global creative team.

3. Partner closely with merchandising, marketing &retail teams to translate commercial strategy into breakthrough creative work.

4. Own creative direction for major global campaigns, seasonal launches, collaborations, and retail experiences.

5. Set the bar for craft and taste, ensuring every brand expression feels unmistakably Cider.

6. Build and scale creative operations, workflows, and tools that enable a fast-moving team to ship at the speed of culture.

7. Serve as a cultural compass — identify trends, voices, and references that move our community forward.

What We're Looking For

1. 7+ years of creative leadership experience, ideally in fashion, beauty, lifestyle, or a related Gen-Z brand.

2. Proven track record of building and leading high-performing creative teams.

3. Portfolio demonstrating iconic brand work, sharp visual taste, and range across mediums.

4. Deep understanding of how Gen Z discovers, consumes, and shares content — TikTok, Instagram, YouTube, and emerging platforms.

5. Strong cross-functional collaboration — you can partner with marketing, merchandising, and product leaders as a peer.

6. Experience working in fast-paced, high-growth environments where speed and craft both matter.