Who we need

We're looking for a B2C Retention Manager to take end-to-end responsibility for our customer communications: owning the strategy, optimizing email, push, and in-app campaigns, and partnering with analytics, creative, and product teams. You'll drive effective customer engagement, deliver impactful campaigns, and ensure our messaging is always relevant, creative, and data-driven.

Job Responsibilities

• Develop and implement a comprehensive communication strategy across all CRM channels – design, test, and adopt best practices for email, push, and in-app communications;
• Create and execute advanced CVM strategies to drive LTV growth and increase user retention;
• Design and launch both trigger-based and bulk messaging campaigns, including A/B testing of all hypotheses;
• Analyze campaign performance, track key metrics daily, generate actionable insights, and rapidly adjust strategies for maximum effectiveness;
• Collaborate with data analysts: set analytical tasks, generate hypotheses, analyze user behavior, and optimize promotional budgets;
• Work closely with design, copywriting, product, development, and analytics teams to deliver engaging and creative marketing communications;
• Monitor market trends, integrate best practices, roll out new tools, and stay updated on CRM platform developments;
• Prepare presentations and reports for the team and stakeholders, ensuring transparency of ongoing work via Slack and Asana.

Key qualifications

• 3+ years of relevant experience in CRM/CVM B2C marketing with proven experience of channel ownership;
• Excellent command of modern CRM platforms and push notification services, from trigger setup to technical integration;
• Strong analytical skills, including data-driven decision making, hypothesis testing, and confident execution of A/B tests;
• Practical experience with trigger-based communications, user retention, and win-back strategies;
• Proven experience in managing budgets for promotional activities;
• Excellent soft skills, including outstanding communication abilities for collaboration with cross-functional teams and external partners;
• Self-motivation, proactivity, and the ability to thrive in ambiguous environments and manage multiple channels simultaneously;
• Language proficiency: Fluent in English; other languages are a plus.

We offer you

• Flexible schedules and opportunity to work remotely;
• Ambitious and supportive team who love what they do, appreciate each other, and grow together;
• Internal programs for adaptation and training, development of soft skills, and leadership abilities;
• Partial compensation for participating in external training and conferences;
• Corporate English school: Group and individual lessons, speaking clubs with colleagues from all over the world;
• Corporate prices on hotels and travel services;
• MyTime Day Off - an extra non-working day without loss of compensation.

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Emerging Travel Group is a global travel-tech company whose brands have been operating in over 220 source markets since 2010. We specialize in developing advanced online booking platforms for all types of clients — from individual tourists to travel agents and companies organizing business trips. Our solutions empower hoteliers to effortlessly showcase their accommodations, boosting visibility and attracting a broader audience.

Our mission is to create, distribute, and operate the most convenient travel products. We constantly innovate and break the rules of the highly complex travel industry to make travel more widely available for individuals, more rewarding for professionals, and simpler for everyone.