About the role

Mission: turn Locals from a platform into a cultural movement by building a world-class social presence and an active creators’ community that drives sign-ups, engagement, and brand love. Your role will directly fuel our growth by creating content people share, managing a buzzing creators’ club, and building authentic partnerships with talent.

You will excel in this role if you have

• Creative instincts: Strong copywriting, visual storytelling, and short-form video creation skills.

• Platform fluency: Deep understanding of TikTok, Instagram, YouTube, LinkedIn, and X — including trends, algorithms, and formats.

• Community mindset: Proven experience in nurturing online spaces into active, collaborative hubs.

• Execution speed: Ability to move quickly from idea to publish without sacrificing quality.

• Data-driven approach: Comfort with metrics, analytics, and using insights to iterate on content and community activations.

• Proactive ownership: Self-starter attitude, constantly generating and executing new ideas without waiting for briefs.

Experience we are looking for

• 2–5 years in social media, content, or community roles — ideally within tech, startups, or the creator economy.

• Demonstrated ability to grow social audiences and engagement.

• Hands-on experience with tools like Canva, CapCut, Figma, Descript, or Notion.

• Experience moderating or managing an online community.

• A strong understanding of internet culture, creator trends, and emerging platforms.

Bonus

• Direct collaboration with creators or influencers.

• Personal track record of growing a social account or content channel.

• Experience creating content at live events.

• Familiarity with the Locals platform.

Values&Character

We’re looking for someone who

• Is obsessed with creators and storytelling.

• Finds joy in helping others grow and succeed.

• Thrives in fast-changing, ambiguous environments.

• Can wear multiple hats and contribute across marketing, growth, and community.

• Balances ambition with collaboration and humility.

Outcomes of the role (measurable targets for your first 12 months)

Grow Locals’ social footprint

• Double Instagram followers and engagement rate within 6 months.

• Achieve at least 10% month-on-month growth across TikTok, LinkedIn, X, and YouTube.

• Deliver 2+ viral or widely shared campaigns per quarter, highlighting creator stories or platform value.

Build a thriving Creators Club (Locals Creators Hub)

• Triple active creator membership within 12 months.

• Maintain daily engagement from at least 40% of members through AMAs, challenges, webinars, and collaborative posts.

• Launch one high-quality creator activation per week.

Create a scalable co-creation content engine

• Collaborate with 20+ Locals creators per quarter to produce original content that feels authentic to them and showcases Locals.

• Capture and publish event-driven content (behind-the-scenes, interviews, creator spotlights) within 48 hours of events.

Drive creator sign-ups and brand sentiment

• Increase inbound creator sign-ups via social by at least 30% within the first year.

• Launch a monthly creator spotlight series that becomes a source of pride for those featured.

• Improve brand sentiment score via quarterly creator feedback surveys.

Benefits

• Hybrid work mode.

• Flexible paid time off. We coordinate with each other to make sure work and play find a healthy balance.

• Annual care allowance for health, wellness and educational purposes.

• Workplace setup budget.

• Open culture and freedom to come up with fresh ideas and initiatives.

Why Locals?

At Locals, we’re building the go-to platform for creators to grow and monetise communities, host events, and connect with their biggest fans. We’re early, ambitious, and moving fast — this is your chance to help shape a brand that creators love and respect. You’ll have autonomy, direct impact, and the chance to make Locals a household name in the creator economy.

If you’re ready to turn engagement into growth, creators into advocates, and a platform into a movement — we’d love to hear from you. Apply now and let’s build the future of the creator economy together.

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