Lokal is India’s largest regional content and services platform, built for the 500 million+ internet users from tier 2+ towns.

Founded by IIT alumni, Lokal started in 2018 to address the lack of relevant local content and now goes beyond content to solve real, everyday problems of Bharat. Growing as a house of apps, Lokal is evolving into an AI-driven discovery and access platform—connecting users in tier 2+ India with the experts, tools, and knowledge they’ve historically lacked access to:

Lokal Matrimony – Location-based matchmaking apps focused on hyperlocal compatibility

Lokal Jobs – Hyperlocal job discovery platform connecting blue- and grey-collar workers with nearby opportunities

GyanTV – Skill-based learning in regional languages (stocks, photography, small business & more)

Dostt – Make new friends through voice chats, games, and real, authentic conversations

Eaze – A safe space to explore emotional well-being via community-driven support

AstroLokal – Instant access to trusted astrologers through audio and chat

And more – 10+ new apps in testing & exploration across agricultural advisory, legal advisory, financial guidance, and AI-powered personal assistants

Strong understanding of storytelling in under 60 seconds
● Ability to write sharp, attention-grabbing openings (hook mastery)
● Understanding of ad metrics — especially CTR, watch time, and drop-off rates
● Ability to write for different platforms (Instagram, YouTube, Facebook) and formats (reels, teasers, ads)
● Knowledge of visual language — understanding how copy translates into visuals and what frames grab attention
● Ability to simplify messaging and make it relatable ● Trend-spotting and adapting content style to current formats
● Basic knowledge of transitions, camera shots, and pacing to visualize scripts better
● Reads a lot — books, articles, and content from top writers globally — to develop visual literacy and understand narrative depth
● Actively watches movies, short films, and ads to gain creative references and recognize what works visually and emotionally
● Ability to work with creative prompts for videos and judge content quality during execution
● Strong command over two languages minimum — English and their native language — both written and spoken, to bring cultural nuance and flexibility in writing