About Lokal:

Access & Empowerment for Bharat through AI and Local Language Internet

Lokal is India’s largest regional content and services platform, built for the 500 million+ internet users from tier 2+ towns.

Founded by IIT alumni, Lokal started in 2018 to address the lack of relevant local content and now goes beyond content to solve real, everyday problems of Bharat. Growing as a house of apps, Lokal is evolving into an AI-driven discovery and access platform—connecting users in tier 2+ India with the experts, tools, and knowledge they’ve historically lacked access to:

• Lokal Matrimony – Location-based matchmaking apps focused on hyperlocal compatibility.
• Lokal Jobs – Hyperlocal job discovery platform connecting blue- and grey-collar workers with nearby opportunities.
• GyanTV – Skill-based learning in regional languages (stocks, photography, small business & more).
• Dostt – Make new friends through voice chats, games, and real, authentic conversations
• Eaze – A safe space to explore emotional well-being via community-driven support.
• AstroLokal – Instant access to trusted astrologers through audio and chat.

And more – 10+ new apps in testing & exploration across agricultural advisory, legal advisory, financial guidance, and AI-powered personal assistants

• Customer Insights and Segmentation:
  
• Analyze customer behavior and engagement patterns across Lokal’s suite of apps.
• Segment the customer base effectively to deliver personalized and targeted communication.
  
• CRM Campaign Execution:
  
• Craft engaging, localized, and AI-assisted notification copy tailored to diverse user groups.
• Execute and manage communication campaigns through MoEngage/CleverTap.
  
• A/B Testing and Optimization:
  
  
• Develop and run robust A/B tests on CRM platforms to identify messaging and notification strategies that drive optimal engagement.
• Analyze test results to determine effective strategies and scale successful campaigns to broader audiences.
  
• Performance Metrics & Reporting:
  
• Own and consistently meet targets for CTR, conversions, engagement, and retention metrics.
• Provide clear, insightful reports and actionable recommendations to the product and marketing teams.
  
• Collaboration:
  
• Work closely with product, analytics, marketing, and technology teams to align CRM activities with overall business goals and new product launches.
  
• Qualifications & Skills:
  
• Bachelor’s degree or equivalent experience.
• 1-3 years experience in CRM, email marketing, or mobile notification management, preferably within consumer technology or mobile apps.
• Proficiency with MoEngage, CleverTap, or similar CRM automation tools.

• Work with a fast-growing, impact-driven company empowering millions in Bharat.
• Collaborate with experienced IIT alumni and industry leaders.
• Opportunity to directly influence user engagement and growth through innovative CRM strategies.
• Be part of a dynamic, supportive, and innovation-focused team culture.
  
  

If you are passionate about user engagement, data-driven marketing, and making a meaningful difference for Bharat, we look forward to hearing from you!