Product Manager
Lokal
About Lokal:
Access & Empowerment for Bharat through AI and Local Language Internet
Lokal is India’s largest regional content and services platform, built for the 500 million+ internet users from tier 2+ towns.
Founded by IIT alumni, Lokal started in 2018 to address the lack of relevant local content and now goes beyond content to solve real, everyday problems of Bharat. Growing as a house of apps, Lokal is evolving into an AI-driven discovery and access platform—connecting users in tier 2+ India with the experts, tools, and knowledge they’ve historically lacked access to:
Lokal Matrimony – Location-based matchmaking apps focused on hyperlocal compatibility.
Lokal Jobs– Hyperlocal job discovery platform connecting blue- and grey-collar workers with nearby opportunities.
Gyan TV– Skill-based learning in regional languages (stocks, photography, small business & more).
Dostt– Make new friends through voice chats, games, and real, authentic conversations
Eaze– A safe space to explore emotional well-being via community-driven support.
Astro Lokal– Instant access to trusted astrologers through audio and chat.
And more – 10+ new apps in testing & exploration across agricultural advisory, legal advisory, financial guidance, and AI-powered personal assistants
Role Overview
We are hiring a Product Manager to lead key initiatives in our Matrimony app. You'll own high-impact projects across pricing, growth, user retention, expansion, and platform strategy—working closely with cross-functional teams to scale Lokal Matrimony in India and beyond.
- Drive product strategy for conversion and retention by analyzing the impact of supply-side levers and making data-driven decisions.
- Own and enhance payment success metrics, PG integrations, and the overall checkout experience.
- Conduct pricing experiments – default pricing, cohort-based pricing, discounting, and repeat user pricing strategies.
- Collaborate with the Marketing team to unlock new acquisition channels and optimize performance.
- Lead strategic expansions – across new states, languages, caste-level communities, iOS, and international markets (if applicable).
- Manage and optimize the multi-app environment in the matrimony ecosystem.
- Define and improve profile verification and support processes to boost trust and user satisfaction.
- Work closely with design, tech, analytics, and business teams to execute and iterate on solutions.
Requirements
- 3+ years of experience in product management, preferably in consumer internet, dating/matrimony, or marketplace products.
- Strong background in data-driven decision-making; must be mathematically sharp and investigative in approach.
- Educational background from IIT/BITS/NIT or other top-tier institutes preferred.
- Prior experience in marketplaces or platforms with demand-supply matching problems is a strong plus.
- Ability to think strategically and also roll up your sleeves to execute.
Excellent communication and stakeholder management skills.
Why Join Lokal?
- Work on meaningful problems for the next 500M users of the internet.
- Build products from the ground up in a fast-paced, impact-driven environment.
- Collaborate with top talent from IITs, IIMs, and premier institutions.
- Be part of a mission-led team, backed by marquee investors.