About Lokal

Access & Empowerment for Bharat through AI and Local Language Internet

Lokal is India’s largest regional content and services platform, built for the 500 million+ internet users from tier 2+ towns.

Founded by IIT alumni, Lokal started in 2018 to address the lack of relevant local content and now goes beyond content to solve real, everyday problems of Bharat. Growing as a house of apps, Lokal is evolving into an AI-driven discovery and access platform—connecting users in tier 2+ India with the experts, tools, and knowledge they’ve historically lacked access to:

• Lokal Matrimony – Location-based matchmaking apps focused on hyperlocal compatibility
• Lokal Jobs – Hyperlocal job discovery platform connecting blue- and grey-collar workers with nearby opportunities
• GyanTV – Skill-based learning in regional languages (stocks, photography, small business & more)
• Dostt – Make new friends through voice chats, games, and real, authentic conversations
• Eaze – A safe space to explore emotional well-being via community-driven support
• AstroLokal – Instant access to trusted astrologers through audio and chat

And more – 10+ new apps in testing & exploration across agricultural advisory, legal advisory, financial guidance, and AI-powered personal assistants

Role Overview:

We are looking for a highly creative and skilled Video Editor to join the Marketing/Product team at Lokal. The role involves crafting engaging short-form and mid-length video content, including social media reels, promos, and branded campaigns. The ideal candidate will combine strong storytelling skills with an understanding of editing trends, platform dynamics, and cultural nuances to produce videos that drive engagement and create meaningful impact.

Key Responsibilities

• Edit short-form and mid-length videos such as reels, social media ads, promos, and content explainers.
• Implement engaging hooks, dynamic pacing, and a strong narrative rhythm to maximize viewer retention.
• Tailor editing styles to suit platform-specific behaviors (e.g., fast cuts for Instagram, scroll-stopping openers for YouTube Shorts).
• Enhance video quality through thoughtful color grading, text animations, transitions, and immersive sound design.
• Collaborate closely with writers, designers, and creative leads to bring scripts and visual concepts to life.
• Stay updated on current editing trends, meme formats, cultural references, and audio trends to keep content fresh and relatable.
• Analyze ad performance metrics and apply learnings to improve edits for better click-through and completion rates.
• Edit videos in the required language Hindi, ensuring linguistic accuracy, cultural relevance, and strong storytelling for the target audience.

• 1–2 years of experience in video editing for social media or digital content.
• Proficiency in editing software such as Adobe Premiere Pro, After Effects, Final Cut Pro, or similar tools.
• Strong portfolio showcasing short-form content (reels, ads, promos).
• Good understanding of social platform algorithms and engagement tactics.
• Strong storytelling instincts, visual creativity, and sound design skills.
• Language proficiency: Ability to edit in Hindi, ensuring cultural sensitivity and linguistic accuracy.
• Proficiency in English and Hindi (written and spoken) for internal coordination and review.
• Ability to thrive in a fast-paced, collaborative environment and meet tight deadlines.
• Must bring their own laptop to perform day-to-day tasks.