North America · Santa Monica, CA, USA
Media · Sales and Marketing · Software
Mammoth Media is redefining entertainment for the mobile-first generation. Mammoth is the first to produce, distribute and monetize original entertainment apps for the moments of micro-boredom in daily life, and in doing so, delivers revenue, brand value and data-driven insights to content owners and advertisers. Mammoth is the studio behind Yarn, the innovative micro-storytelling platform with stories delivered as text messages. Yarn has become a dominant destination for short-form storytelling with a total of 60 million stories and 8 billion messages read to date. The average user reads 4 times per day for 2 minutes per session totaling 56 minutes in their first week. Users spend 82,000 hours per week reading Yarn stories. Wishbone is Mammoth’s tap-to-vote social networking app where users generate polls and side-by-side comparisons. On Wishbone a total of 80 million cards have been created. The app has an average of 352 million votes per month and a total of 18 billion votes cast to date, reaching 2 million teen girls (12-16) every month. Both Yarn and Wishbone are consistently ranked in the Top 100 App charts in the United States and have collectively touched more than 30% of United States Generation Z and Millennials.Something looks off?