Job Opportunities in the I2BF Portfolio

I2BF Global Ventures

Lead Brand Manager

Nothing

Nothing

Marketing & Communications
London, UK
Posted on Monday, December 11, 2023

Who are we?

Here at Nothing, we're building a world where tech is fun again. Remember a time where every new product made you excited? We're bringing that back.

To get there we're gathering the creative and the curious. Those that are passionate enough to question the old and embrace the new. In return, you'll be part of a movement. Contributing to a global ecosystem of products that bring joy to people's lives.

In just three years, we've sold over 2 million products worldwide, including Phone (1), which was listed on Time Magazine's Best Inventions of 2022 for Innovative Smartphone Design. In March 2023, we released our most powerful earbuds yet, Ear (2), and in July, we launched the highly anticipated Phone (2), marking our US debut and our first second-generation smartphone. A few months later in September we launched CMF by Nothing. Our new sub-brand focused on making wonderful design accessible to all.

Our Culture

Radical spirit drives everything we do and spans seven offices around the globe. Our 4 core values sit at the heart of everything we do:

Be the change - we are proactive, action orientated and drive change, stepping outside of our comfort zone

Pride in the product - we obsess over detail, always improving and staying curious about tech and the world

Thrive on Diversity - we welcome differences, listen & communicate with respect and collaborate to build strong teams

Survive - we empower everyone to act as an owner and understand the business as a whole which leads to delivering exceptional results

If that sounds like something you'd like to be part of, read on...

The Role:

We are seeking a passionate and experienced Lead Brand Manager to lead our brand marketing efforts. You will play a critical role in defining and shaping our brand identity and ensuring it resonates with our target audience. You will lead a team of marketing professionals to create and execute brand strategies that drive awareness, affinity, and growth.

Responsibilities:

  • Brand Strategy: Develop and execute comprehensive brand marketing strategies that align with Nothing Technology's vision and values. Define the brand's positioning, messaging, and identity.
  • Team Leadership: Lead, mentor, and manage a team of brand marketing professionals. Set clear goals, provide guidance, and foster a collaborative and creative work environment.
  • Brand Identity: Oversee the development and maintenance of the brand's visual and verbal identity, including logos, design elements, and messaging.
  • Campaign Development: Plan and execute innovative and engaging marketing campaigns to promote the brand. Collaborate with cross-functional teams to ensure consistency across all touchpoints.
  • Market Research: Stay up-to-date with industry trends, customer insights, and competitive landscape to make data-driven decisions and adapt strategies accordingly.
  • Brand Consistency: Ensure consistent and cohesive brand representation across all marketing and communication channels, including digital, social, print, and events.
  • Budget Management: Develop and manage the brand marketing budget, ensuring cost-effectiveness and ROI for all activities.
  • Performance Measurement: Establish key performance indicators (KPIs) and regularly assess and report on the impact and effectiveness of brand marketing initiatives.

Requirements:

  • Proven experience in brand marketing and brand strategy, ideally within the tech or consumer electronics industry
  • Strong leadership and team management skills
  • Exceptional creativity and a keen eye for design and messaging
  • Proficient in market research and data analysis
  • Excellent communication and presentation skills
  • Strong project management abilities
  • Results-driven with a focus on achieving measurable outcomes
  • A passion for technology and a deep understanding of Nothing Technology's brand and mission

We are an equal opportunity employer and will always promote a more diverse and inclusive environment. We are committed to being a welcome employer for all candidates.