Job Opportunities in the I2BF Portfolio

I2BF Global Ventures

Global Culture and Influencer Marketing Manager

Nothing

Nothing

Marketing & Communications, People & HR
London, UK
Posted on Friday, June 7, 2024

Who are we?

Here at Nothing, we're building a world where tech is fun again. Remember a time where every new product made you excited? We're bringing that back.

To get there we're gathering the creative and the curious. Those that are passionate enough to question the old and embrace the new. In return, you'll be part of a movement. Contributing to a global ecosystem of products that bring joy to people's lives.

In less than four years, we’ve sold over 3 million products worldwide, including Phone (1), which was listed on Time Magazine's Best Inventions of 2022 for Innovative Smartphone Design. In 2023, we released two second-generation products: the powerful audio companion Ear (2) and the highly anticipated Phone (2), marking our US debut.

We also launched CMF by Nothing, our sub-brand focused on making wonderful design accessible to all. In March 2024, we welcomed our third smartphone, Phone (2a). A powerfully unique device that enables even more people to experience the best of Nothing innovation.

A few weeks later in April 2024, we welcomed our new audio line-up. Introducing Ear, our best-ever audio experience, and Ear (a); the brightest, most vivid new member of the Nothing family.

If that sounds like something you'd like to be part of, read on...

Reporting into our Culture Marketing Lead, this is an amazing opportunity to help build the Nothing brand across key territories by accelerating our influencer strategies, event planning and developing creative talent campaigns that break through globally.

Responsibilities:

  • As our Global Culture and Influencer Marketing Manager, you are responsible for focusing on driving awareness and consideration of the Nothing through influencer-led campaigns, globally.
  • We are looking for someone that has a deep knowledge of the cultural trends, a strong network and deep understanding of influencer marketing and the associated tools to help build scale. Based in London but with a proven ability to work with our regional marketing teams, to create culturally relevant, impactful and creatively brilliant campaigns.

Your focus will be to:

  • To build a global influencer and advocacy strategy and approach, guiding on the most effective tools to identify, recruit, execute and measure influencer marketing success.
  • Help scale our activity globally across multiple markets, cultures and social platforms as part of an effective and always on content strategy.
  • Identify and onboard influential individuals and organisations who can authentically represent our brand and keep us one step ahead of emerging trends.
  • Manage and grow our Global influencer relationships with a focus on creators across music, fashion and design.
  • Continuously analyse the performance of influencer and culture marketing campaigns, using data and metrics to assess the effectiveness of each initiative. Adapt strategies based on insights.
  • Stay up-to-date with current cultural trends, events, and movements that can be leveraged to promote our products.
  • Develop brand marketing campaigns that tap into relevant cultural moments.
  • Manage relationships with influencers and cultural partners, ensuring a positive and productive collaboration. Negotiate contracts and compensation when necessary.
  • Develop and manage the budget for influencer and culture marketing activities, ensuring cost-effectiveness and ROI.
  • Manage brand reputation and issues management related to influencer outputs and broader social media impact
  • Management of talent negotiations, required suppliers, contracts, payment and deliverables
  • Provide regular reports on brand/campaign performance, including metrics such as engagement, reach, and ROI.

Requirements:

  • Expertise in Influencer Marketing
  • Proven experience developing a global influencer strategy
  • Event planning and execution
  • Partnership management experience is desirable
  • Skilled relationship builder and manager
  • Proven experience developing campaign analysis, reporting, and optimization
  • Expert knowledge of cultural trends
  • Highly organised and strong reporting skills

We are an equal opportunity employer and will always promote a more diverse and inclusive environment. We are committed to being a welcome employer for all candidates.