GM, North America
Nothing
San Francisco, CA, USA
USD 250k-350k / year
About Nothing
Nothing exists to make tech feel exciting again.
Founded in London in 2020, we’ve grown from idea to global challenger in just a few years. Backed by GV (Google Ventures), EQT Ventures, and C Ventures, and investors like Tony Fadell (iPod), Casey Neistat, and Kevin Lin (Twitch), we’re now sold in 40+ markets with millions of users worldwide.
About the Team
Nothing is building a different kind of tech company. The US is one of the most important markets in the world — and one of the hardest to crack without a billion-dollar budget and a legacy brand. That's exactly why this role exists. The foundations are in place: DTC, Amazon, a product people actually talk about. Now we need someone to take it somewhere bigger. The playbook hasn't been written yet. You'll write it.
What You'll Do
- Define the North America growth strategy — channels, partners, and bets — and own its execution end to end
- Build and lead the US team: hire for the gaps, set the standard, and create the conditions for people to do their best work
- Own the P&L: set targets, manage the budget, and hit the numbers without losing sight of the brand
- Identify and close partnerships that open new distribution, cultural moments, or commercial scale
- Turn community and cultural relevance into revenue — connect what people are saying about Nothing to what they're buying
- Drive retail and channel expansion beyond the current DTC and Amazon footprint
- Report directly into global leadership and shape how the wider business thinks about the US opportunity
What We're Looking For
- A track record of cracking something open — a market, a channel, a moment — not just optimising what was already working
- Experience building commercial operations from an early stage, with direct accountability for growth and revenue
- The instinct to create demand, not just capture it — you understand culture and know how to make it work commercially
- Comfortable operating with limited resources and real ambiguity — you find the way through, not around
- A builder of teams, not an inheritor of them — you know how to hire well and bring people with you
- Sharp commercial judgement: you make bets others wouldn't, and you can explain exactly why they worked
- Background in consumer hardware, audio, wearables, or a lifestyle brand that crossed into mainstream — or a founder who's proven they can punch well above their weight
Location: San Francisco
Salary: $250-350K