Job Opportunities in the I2BF Portfolio

I2BF Global Ventures

Demand Generation Specialist (Aspire)



Sales & Business Development
Remote · United States
Posted on Tuesday, October 24, 2023

We’re Aspire, a ServiceTitan company

We’re Aspire, the leading SaaS provider for commercial landscaping, snow and ice removal, and
commercial cleaning businesses. Recently acquired by ServiceTitan, the world's leading provider
of software for the trades, our cloud-based business management system enables contractors
to grow their business, streamline operations, provide insights, and ultimately impress their
customers. Trusted by thousands of premier field services leaders in the U.S. and Canada, our
solutions empower our clients to make better business decisions for their company. Our new
partnership with ServiceTitan will enable us to continue scaling our platform and customer base
while maintaining our collaborative, tight-knit culture.

Ready to make your career move?
Our Demand Generation Team drives strategy for our marketing playbooks in order to generate
lead flow and pipeline across the range of Aspire offerings. Aspire is looking for an amazing Demand Generation Strategist who will drive strategy for the marketing playbooks that drive lead volume and optimize conversion throughout the pipeline funnel across Aspire. The ideal person for this role is a data-driven, strategic thinker who also is proficient at working with leaders across departments. If you prefer fast-paced, growth-stage companies with incredible trajectories, this might be the right opportunity for you.

What You’ll Do:

  • Be the quarterback of the growth engine for early-stage Aspire products, leading cross-functionally to shape execution across a range of marketing channels

  • Partner closely with our marketing strategy leaders to understand the needs of our prospects across customer segments and across points in the funnel such that we ca provide them the right message at the right time to increase their interest

  • Work with the internal partners who own the various touch points across the customer journey to implement messaging cadences and personalization playbooks that optimize conversion

  • Work with MDR and SDR team leaders to optimize rep outreach, providing optimization or content improvements to increase connect rates with prospects

  • Set up A/B testing plans and reporting systems that will allow us to systematically optimize conversion rates over time

  • Assess opportunity sizes across our touchpoints and our product lines to produce a prioritized strategy for the order in which we tackle new opportunities and the amount of resources dedicated to each

  • Own campaign strategy and implementation plans with execution support from web, design, and strategy team members.

  • Report out on results and learnings in a way that will allow all partners to benefit and see ongoing opportunities within their channels

  • Manage agency and contractor relationships, expectations, and budgets

What You’ll Need:

  • 3-4 years of business experience analyzing complex problems with proven results in

  • influencing business outcomes

  • 2+ years of demand generation experience, ideally within growth-stage company environments

  • B2B SaaS experience and strong familiarity with Inbound Demand Generation funnels

  • Experience working with xDR (MDR/SDR/BDR) sales development teams

  • Ability to lead by influence, especially working cross functionally with sales and marketing leaders

  • Strong analytical and problem-solving skills, including using measurement and analyzing large datasets to gain insights and drive business decisions

  • Demonstrated ability to prioritize activities effectively; focus on critical few, communicates and aligns conflicting priorities & proposes solutions

  • Entrepreneurial “test & learn” mindset with track record of innovation; ability to move & pivot quickly

  • Experience working with trade media is a plus

  • Experience working in growth-stage marketing environments is a plus

Where you’ll work:
Our headquarters is located in Chesterfield in St. Louis County; however, we are willing to accept remote employees for this role.

Be Human With Us:

Being human isn’t about checking every box on a list. It’s about the experiences we have, people we meet, and the perspectives we share. So, if you have the skills but are hesitant to apply because of your background, apply anyway. We need amazing people like you to help us challenge the conventional and think differently about the problems that we’re solving. We’re in this together. Come be human, with us.

What We Offer:

When you join our team, you’re not just accepting a job. You’re making a career move. Here’s how we’ll support you in doing some of the most impactful work of your career:

  • Flextime, recognition, and support for autonomous work: Flexible time off with ample learning and development opportunities to continue growing your career. We offer a comprehensive onboarding program, leadership training for Titans at all levels, and other programs and events. Great work is rewarded through Bonusly, peer-nominated awards, and more.

  • Holistic health and wellness benefits: Company-paid medical, dental, and vision (with 100% employer paid options and 90% coverage for dependents), FSA and HSA, 401k match, and telehealth options including memberships to Headspace, Galileo, One Medical, Ginger and more.

  • Support for Titans at all stages of life: Parental leave and support, up to $20k in adoption reimbursement, on demand maternity support through Maven Maternity, free breast milk shipping through Maven Milk, pet insurance, legal advisory services, financial planning tools, and more.

At ServiceTitan, we celebrate individuality and uniqueness. We believe that the convergence of fresh perspectives and experiences from all walks of life is what makes our product and culture so great. We strongly encourage people from underrepresented groups to apply. We do not discriminate against employees based on race, color, religion, sex, national origin, gender identity or expression, age, disability, pregnancy (including childbirth, breastfeeding, or related medical condition), genetic information, protected military or veteran status, sexual orientation, or any other characteristic protected by applicable federal, state or local laws.

ServiceTitan is committed to fair and equitable compensation for all of our employees. We thoughtfully consider a wide range of factors when determining individual compensation. The expected salary range for this role is between $64,000 - $92,000. Actual compensation for an individual may vary depending on skills, performance over time, qualifications, experience, and location. In addition to the base salary, the total compensation package also includes an annual bonus, equity and a holistic suite of benefits.