Job Opportunities in the I2BF Portfolio

I2BF Global Ventures

Senior Manager, Conversion Rate Optimization



Remote · United States
Posted on Friday, February 2, 2024

Ready to be a Titan?

ServiceTitan is looking for a growth-focused Senior Manager of Conversion Rate Optimization to join our Web Team. Our websites are critical to the user journey, making this an extremely valuable and highly visible role within our overall pipeline generation program. If you love working with smart people in a rapid growth environment, this might be a great fit for you.

What You’ll Do:

You’ll work to constantly improve conversion rates on, and You’ll work tightly with the entire Web Team to enhance the user experience while pivoting back and forth between devising strategies, collaborating with stakeholders, and executing on plans. The CRO programs for these three websites are at different maturity levels -- you’ll have the opportunity to lean on the robust learnings from one website while designing and implementing a program on the others. You’ll manage our Conversion Rate Optimization Manager and Data Analyst and will report into the Director of Web Marketing.

In practice, that means you will:

  • Use behavioral data and customer insights to understand where we have the best opportunities to improve conversion rates on our core site and landing pages

  • Develop a cohesive web testing strategy and turn it into an ongoing testing roadmap

  • Collaborate with stakeholders across Demand Generation, Marketing Operations, and Creative teams to brainstorm, plan and execute tests and personalizations in an effort to hit monthly conversion goals across a variety of channels

  • Analyze test results and make recommendations for continuous improvements

  • Manage testing and personalization platforms

  • Communicate findings, test results, hypothesis, recommendations and best practices to stakeholders of various levels from around the organization

  • Stay up to date with latest trends and best practices for testing and personalization

  • Manage the CRO Manager and Data Analyst

What You’ll Bring:

  • 7+ years of experience in CRO, preferably as part of a DemandGen or lead generation team

  • Extensive experience in A/B and multivariate testing, statistical validation, as well as a deep understanding of the conversion funnel and CRO/web best practices.

  • Proven experience improving conversion rates on a large, enterprise-level SaaS website; ServiceTitan is B2B but we are always interested in hearing from people with B2C experience as well.

  • Exceptional analytical skills with a natural ability to dive deep into data and pinpoint causation versus correlation

  • Skilled in telling compelling stories and communicating strategies, plans and results to various audiences

  • High level of confidence using tools such as Google Analytics, Amplitude, Optimizely, Optinmonster, and Drift

  • Experience managing others

  • Experience personalizing web experiences to particular customer segments is a plus

  • Experience applying ABM principles to a website is a plus

  • Breadth of experience across SMB and Enterprise audiences is a plus

  • Sense of humor is preferred

Be Human With Us:

Being human isn’t about checking every box on a list. It’s about the experiences we have, people we meet, and the perspectives we share. So, if you have the skills but are hesitant to apply because of your background, apply anyway. We need amazing people like you to help us challenge the conventional and think differently about the problems that we’re solving. We’re in this together. Come be human, with us.

What We Offer:

When you join our team, you’re not just accepting a job. You’re making a career move. Here’s how we’ll support you in doing some of the most impactful work of your career:

  • Flextime, recognition, and support for autonomous work: Flexible time off with ample learning and development opportunities to continue growing your career. We offer a comprehensive onboarding program, leadership training for Titans at all levels, and other programs and events. Great work is rewarded through Bonusly, peer-nominated awards, and more.

  • Holistic health and wellness benefits: Company-paid medical, dental, and vision (with 100% employer paid options and 90% coverage for dependents), FSA and HSA, 401k match, and telehealth options including memberships to Headspace, Galileo, One Medical, Ginger and more.

  • Support for Titans at all stages of life: Parental leave and support, up to $20k in adoption reimbursement, on demand maternity support through Maven Maternity, free breast milk shipping through Maven Milk, pet insurance, legal advisory services, financial planning tools, and more.

At ServiceTitan, we celebrate individuality and uniqueness. We believe that the convergence of fresh perspectives and experiences from all walks of life is what makes our product and culture so great. We strongly encourage people from underrepresented groups to apply. We do not discriminate against employees based on race, color, religion, sex, national origin, gender identity or expression, age, disability, pregnancy (including childbirth, breastfeeding, or related medical condition), genetic information, protected military or veteran status, sexual orientation, or any other characteristic protected by applicable federal, state or local laws.

ServiceTitan is committed to fair and equitable compensation for all of our employees. We thoughtfully consider a wide range of factors when determining individual compensation. The expected salary range for this role for candidates residing in the United States is between $124,000 USD - $178,000 USD. Compensation for candidates residing outside the United States will vary by location and the specific salary range will be discussed during the hiring process. Actual compensation for an individual may vary depending on skills, performance over time, qualifications, experience, and location. In addition to the base salary, the total compensation package also includes an annual bonus, equity and a holistic suite of benefits.