Director, Demand Generation
Shopmonkey
As the Director of Demand Generation, you will lead Shopmonkey’s efforts to build market share and grow revenue. This means everything from ideating demand campaigns to managing multi-million dollar the budgets. This role is pipeline generating and ultimately benchmarked on the volume, quality, and velocity of revenue.
We’re looking for a seasoned, metrics-driven marketer to lead demand generation efforts. The ideal candidate will have built their career in marketing as a demand generation expert.
You Will Have The Opportunity To:
- Manage acquisition budget to meet Marketing Qualified Lead (MQL) and revenue goals
- Build account-based marketing (ABM) strategies to help larger deals move through the pipeline
- Oversee spend efficiency metrics, to ensure Cost-Per-Click (CPC), Cost-Per-Lead (CPL), and Cost-Per-Acquisition (CPA) stay within reasonable control limits while scaling the business
- Experience with hands-on creation and management of demand generation campaigns.
- Work closely with sales leadership to ensure feedback loops are in place to monitor lead quality
- A/B testing experience to help optimize campaigns and landing pages
- Manage and optimize our marketing automation efforts, to ensure we have an effective lead nurturing campaigns
- Use a broad mix of demand generation tactics in addition to digital to drive leads
- Stay up to speed on current demand generation innovations, and educate executive staff on those trends
- Manage, build, and mentor a team of marketers
We Are Looking For You If You Have:
- 7-10 years of progressive demand generation/acquisition marketing experience
- 5+ years experience in B2B marketing
- Experience optimizing spend across various demand generation channels
- SEO experience to understand how we can continue to grow organic traffic to drive leads
- Experience with non-digital tactics to drive demand generation efforts
- Experience putting in place regular reporting cadences to keep executive staff and marketing team up to speed on the progress
- Strong Communication and presentation skills
- Strong ability to write and edit copy as needed.
Bonus points
- Passionate about cars and the automotive industry!
Why Shopmonkey?
Shopmonkey has become an amazing environment where employees feel that they are valued as people, and not just worker bees. To ensure that our team thrives, we invest in the following perks (benefits below are mainly for U.S. based, full-time employees) Other benefits vary upon location outside the United States, and employment status):
💪🏼 Health & Wellness
- Medical, dental, vision, and life insurance benefits available the 1st of the month following hire date
- Short term and long term disability
- Employee assistance program
- Reimbursement for a personal health and wellness membership
- Generous parental leave
- 401(k) available upon hire
✈️ Time Off
- 11 paid holidays
- Flexible time off - take the time off you need!
🥰 Giving Back
- Matching donations for approved charitable organizations
- Group volunteer efforts
🌟 Personal & Professional Development
- Weekly internal product & company training sessions
- Monthly events & education activities focused on DEIB, personal and/or professional development
- Individual career progression plans and leadership/management training
Check out our founder’s story, life page, or hear from real employees about what it’s like to work at Shopmonkey.
Join our team of hungry, humble, smart people who love what they do, and change the auto industry by helping every shop thrive.
About the Industry
The U.S. is the second largest passenger vehicle market with more than 260 million registered passenger vehicles, and the global car repair market is estimated to be worth more than $500B. Shopmonkey aims to change the status quo and enable auto shops to become more efficient and give their customers a more delightful experience.
About Shopmonkey
Shopmonkey is the leading auto-repair shop software company; it is a cloud-based solution that helps auto-repair shops consolidate tools, save time, and streamline their entire operation onto a simple, easy-to-use platform.
Headquartered in Silicon Valley and trusted by more than 3,500+ auto shops across the U.S. and Canada, Shopmonkey aims to change the status quo of the car repair market, estimated to be worth more than $500B.
In 2021 Shopmonkey raised a $75 million Series C, supported by top-tier Silicon Valley venture capital firms Bessemer Venture Partners, Index Ventures, Headline, I2BF, and ICONIQ Growth.
In 2022, Shopmonkey was named #4 on Forbes' annual ranking of America's Best Startup Employers list (and #1 in Business Products & Software Services).
Shopmonkey was once again named as one of America's Best Startup Employers by Forbes in 2023 and 2024.
Shopmonkey is committed to building a diverse and inclusive team. We are looking for team members from all backgrounds that are committed to the Shopmonkey mission.
Shopmonkey provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Shopmonkey is committed to the full inclusion of all qualified individuals. In keeping with our our commitment, Shopmonkey will take the steps to assure that people with disabilities are provided reasonable accommodations. Accordingly, if reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please contact our Talent Team at hiring@shopmonkey.io.
Please note: Shopmonkey will never request sensitive information such as your social security number, bank account information, or other non-publicly available information during the application and interview process. If an applicant is extended an offer of employment, such sensitive information will be requested at that time. Shopmonkey will never ask you to receive and ship packages or goods as part of the interview. Other practices to be on alert for:
- Contact initiated via unsolicited text message or cold call. Shopmonkey does not follow up with candidates through instant messaging applications.
- Our Talent Acquisition team only corresponds from email addresses with the domain ‘@Shopmonkey.io’. If a generic email ID ending with Gmail/Yahoo or other domain is used while receiving a job offer or interview call, there is a likelihood of a scammer.
- While some of our jobs can be found on third party job sites, all of our current job opportunities and descriptions are posted on Shopmonkey’s Careers page, or our official LinkedIn Company Page
The U.S. Federal Trade Commission has published helpful articles to help individuals learn more about protecting themselves from recruiting scams and financial fraud. If you believe you were a victim of such a scam, you may contact your local law enforcement agencies. Shopmonkey is not responsible for any claims, liability, losses, damages, or expenses resulting from scammers or impersonators.